mercredi 15 octobre 2008

Did you say kaiinu* ?




The Thing which most marked me when I arrived in Japan is the number of dogs mothered by their master. Comfortably installed in a stroller, he’s the king and the master is attending to every need of the darling small dog.
We Can hardly attend the similar panorama in France and even less in Morocco, my country of origin where I have habit more to see wandering dogs than animals mothered suchlike.
Each year since 2000, Japan's pet market has undergone steady annual growth of approximately 5%, and is now worth an estimated $10 billion.
Indeed, statistics show that dogs are the new children in Japan. According to a Nihon economics newspaper article published in January, dogs currently outnumber children under the age of 12. There are now some 12.5 million dogs, twice as many as there were in the 1980s, with the highest ownership among 30- and 40-year-olds.
So It’s a big market, and a real opportunity for whom want to invest in that industry, That’s how many many specialized stores with plenty pet accessories opened, Dogs beauty salons, and without forgetting of course the famous hotels for dogs.
In fact, when their owners travel, lucky pups stay in a 20,000 yen per night six-mat suite at Pet Inn Royal, the luxury pet hotel that opened at Narita Airport, or the NaYa Court Dog Resort in the countryside two hours north of Tokyo. There they can seat in a Table of a Canine Café eating an organic doggy pizza or licking a Cookies & Cream doggy “ice cream” at Three Dog Bakery in Shibuya district, which sells homemade dog biscuits, cookies and personalized birthday cakes for around 3,000 yen. The Masters can also celebrate a Dog wedding.
A Dogs world has been created in Tokyo where you can find anything you want for your pet.
The fascination of the Japanese for the dogs is such as the more the place is unusual, the more it will be the place to be…


Sources: Japan News, Pet food Manufacturers association of Japan and Personal experience.


*Kaiinu : Domestic dog

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